Proposal · prepared for Promenade Jewellers · 25 May 2026

A few specific fixes for promenadejewellers.co.uk

Promenade Jewellers · 18 The Promenade, Cheltenham · website rebuild

I rebuild small-business websites in my spare time when I can see they are leaving customer trust on the table. I spent half an hour on promenadejewellers.co.uk this week. Three things stood out, all on mobile, all visible in two clicks.

Three findings below, then a working rebuild you can click through to see what each fix looks like in practice. The whole rebuild is one fixed price, no retainer, fully remote from Switzerland.

Open live preview ↗ Read the three findings Reply to the proposal

18 The Promenade · Cheltenham · since 1741

The Mann family, eight generations in. Open the live rebuild ↗

The watercolour of 18 The Promenade still hangs in the shop's own image library. The rebuild puts it back where it belongs.

A 284-year family lineage from a 1741 Gloucester clockmaker, two clicks deep.

What I saw

The story of James Jew, who opened a clockmaker's at the Cross in Gloucester in 1741, and of his apprentice William Mann who took over in 1835 and built the family trade into an eighth generation, is the most striking heritage of any independent jeweller on the Promenade. Today it sits on /about-us.html behind a footer link. The homepage opens with a product carousel and no sense of who is behind the counter.

What the rebuild does

The rebuild leads with that lineage. The headline names the year 1741 and the family. The hero card carries the watercolour of the green-painted shopfront. A 1741 to 2026 timeline lives in the heritage band, with the surviving 1835 engraved trade card sat alongside as a real archival object. Then the product grid.

Heritage surfaced Footer link to /about-us.html to H1, hero card, dedicated band

The original 1835 Mann trade card is hidden inside the about page at thumbnail size.

What I saw

The about page carries a beautiful late-Georgian engraved trade card for M. Mann, Clock Maker, Late Jew, Goldsmith, Cross, Gloucester, with Old Gold and Silver Bought or Exchanged. It is the single most credible thing on the whole site. It is currently a small image two scrolls down on a secondary page. The Buying Centre at the back of the shop is selling exactly what that trade card advertises in 1835.

What the rebuild does

The rebuild treats the trade card as the trust signal it is. It anchors the heritage band, sat alongside the timeline. The Buying Centre service block then names that the same trade is still being run, by the eighth generation, on the same Mann family record.

Trade card placement Thumbnail on /about-us.html to centrepiece of the heritage band

No LocalBusiness schema, no Open Graph image, no review markup.

What I saw

View source on the homepage and there is no application/ld+json block of any kind. Google has no structured way to surface the 284-year provenance, the Promenade address, the hours, or the Mann-family reviews. There is no og:image either, so when a customer pastes the link into WhatsApp or iMessage the unfurl renders blank. For a shop that lives on word-of-mouth and forwarded links from Cheltenham regulars, that is two missed signals at once.

What the rebuild does

The rebuild ships a full LocalBusiness, Organization, founder Person, Service, and FAQPage block in JSON-LD, with the address, opening hours, phone in E.164, and the real founding year. Open Graph and Twitter Card meta both point at the shopfront photograph. Forwarded links unfurl properly.

Structured data None to LocalBusiness + Organization + founder Person + FAQPage

The pricing

£2,000Fixed for the rebuild, one-off.

£150Per month, hosting and ongoing care.

£50Optional. Embedded chatbot trained on the FAQ.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

One round of revisions before launch
DNS cutover handled (you keep the domain in your name)
30 days of post-launch tweaks at no extra cost
Source code handed over on day 60 (you own everything)

If this lands

Reply with two or three 20-minute slots in the next ten days for a video call. I take on three Gloucestershire builds this quarter, and first confirmed wins the slot. If I do not hear back by 4 June, the proposal site comes down.

See the live rebuild A working preview you can click through · opens in a new tab